BRAND VALUES
Simplicity
From design to the customer experience, simplicity is at the heart of every decision.
Attitude
Attitude is everything, the clothes are bold and so are we!
Inclusivity
I don’t believe in clothes made for women and men; I want everyone to feel comfortable to express themselves in every way possible.
Quality
I value quality and seek supply chain partners who think the same. These clothes are made to last, this is not fast fashion!!